Youssef Mahmoud is a seasoned brand parent with a passion for enhancing brand equity, strengthening customer loyalty, and deploying bold campaigns to drive sales. Youssef brings a wealth of experience in assessing growth opportunities across different matrices in the GCC and MENA region particularly in FMCG household consumer products segment.
Youssef has a proven track record in consulting, driving innovation, and crafting strategic initiatives. His keen understanding of market dynamics and consumer behavior allows him to lead the team in devising effective strategies that resonate with target audiences, resulting in increased brand visibility and market share.
Youssef holds a Master’s Degree in Business Administration – (Marketing) from the Canadian University in Dubai, UAE, and a Bachelor’s of Science in Business Administration from the American University of Sharjah, UAE.
